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Empower Sales Teams with Predictive, Personalized, AI-Enhanced Selling

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AI-Powered Sales Strategy & Enablement

Artificial Intelligence is redefining professional selling by empowering sales teams to make smarter decisions, personalize customer experiences, and accelerate deal cycles. From predictive lead scoring and automated outreach to competitive intelligence and advanced forecasting, AI allows sales professionals to shift from manual tasks to high-value activities that drive revenue. This course provides a complete and practical overview of AI’s role in modern sales, equipping participants with hands-on experience and strategic insight into leveraging data-driven tools for competitive advantage.

Learners will explore the applications of AI across the sales funnel—prospecting, qualification, nurturing, closing, and retention. The course covers demand generation, sales enablement, conversational AI, personalization engines, CRM automation, and forecasting analytics. Participants will also examine ethical considerations, data privacy concerns, and best practices for integrating AI into daily workflows. Through simulations, case studies, tool evaluations, and strategic planning, learners will build the skills required to implement AI-powered sales solutions that enhance productivity and improve revenue outcomes. By the end of the course, participants will be prepared to design AI-based strategies that elevate team performance and deliver measurable business impact.

Program Details

Start Dates:

Ongoing

Duration:

16-24 hours

Program Format:

100% Online & Self-Paced

Cost:

$199

Why Study AI in Sales?

  • AI can increase sales productivity by up to 40% (Harvard Business Review).
  • Predictive lead scoring improves conversion rates by 30–50%.
  • 72% of top-performing sales teams use AI tools daily (Salesforce).

Upon completing trAInify’s Artificial Intelligence Course, you’ll receive a professional certificate to share with your network and showcase all that you’ve learned. trAInify certificates are formatted for sharing on LinkedIn.

AI-Powered Sales Strategy & Enablement Modules

Learn the fundamentals of AI in sales, from automation to analytics, and how the sales role is evolving.

Explore AI tools for tracking competitors, market shifts, and customer sentiment to support strategic decisions.

Understand predictive lead scoring, automated outreach, and intelligent prioritization of prospects.

Learn how AI optimizes CRMs, speeds workflows, and supports sales reps with real-time insights.

Use AI to tailor messaging, anticipate buyer needs, and improve customer relationships.

Leverage AI to build accurate forecasts, manage pipelines, and identify bottlenecks.

Develop a complete AI-driven sales transformation roadmap.

Instructor Bios

Adam Balwant

Adam has a BBA from University of Toronto and a Master’s in Management Information Systems from The London School of Economics. He is a leading expert in the field of AI. In addition to being an AI consultant, Adam is also a College Professor of Entrepreneurship & Digital Innovation and a serial entrepreneur with his latest venture being the CEO and Co-Founder of Toronto-based edtech start-up Leap.

Ryan Yulin Ryan

Ryan is a Human Resources and Training guru, receiving his MSc and hBSC from the University of Toronto. With over 7 years of experience in a plethora of companies ranging from edtech to social media and from forestry to medical research, he currently serves as the Director of Operations at The Leap Corporation alongside Neuroscience Specialist at the University of Toronto.

What our customers are saying

Earn a trAInify Artificial Intelligence Certificate

Upon completing trAInify’s Artificial Intelligence Course, you’ll receive a professional certificate to share with your network and showcase all that you’ve learned. trAInify certificates are formatted for sharing on LinkedIn and job applications.

Learn in our Next-Gen Online Classroom

Experience Engaging Virtual Learning

Join Live, Instructor-Led Online Courses from the Convenience of Your Home In our online courses, get expert guidance from industry professionals at trAInify through interactive, real-time classes set in a dynamic virtual classroom.

Immerse Yourself in Project-Based, Interactive Learning

Participate in team-based breakout sessions to work on hands-on projects, fostering collaboration and collective learning within our online courses.

Build Connections Outside the Virtual Classroom

Stay connected with fellow learners and instructors through trAInify’s online community, receiving updates and ongoing support throughout your online learning journey.

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